The micro-convection caused by the ponderomotive forces of the self-magnetic field in a magnetic fluid is studied here both numerically and experimentally. The theoretical approach based on the general Brinkman model substantially improves the description with respect to the previously proposed Darcy model. The predictions of both models are here compared to finely controlled experiments. The Brinkman model, in contrast to the Darcy model, allows us to describe the formation of mushrooms on the plumes of the micro-convective flow and the width of the fingers. In the Brinkman approach, excellent quantitative agreement is also obtained for the finger velocity dynamics and the velocity maximal values as a function of the magnetic Rayleigh number. The diffusion coefficient of particles of the water-based magnetic colloid determined by the threshold field strength value of the micro-convection is significantly larger than the diffusion coefficient of individual particles. This result is confirmed by independent measurements of the diffusion coefficient at the smearing of the diffusion front.