A shocking event such as the one experienced by the population of central Italy in 2016 highlights two problems that afflict the national heritage: the fragility of historic villages and the conservation of the historical-artistic heritage of these cultural centres. This paper intends to propose an applicative method to address the problem of the documen-tation and conservation of the material and intangible characteristics of the historic centre of Amatrice following an earthquake that de facto cancelled almost all the material components and therefore prevents a campaign of tradi-tional data acquisition. The applied methodology is based on the complementarity between the analysis of un-published historical photographic material and the digital reconstruction of each building in the city through the aid of Google Street, creating an integration between digital restitution tools, social media as iconographic sources and the contextual architectural reading of the few building fragments still in situ.