The Advertising Show is Going on Brand Discourses Contemporary Metamorphoses and Hybridizations between Information, Entertainment, and Communication
Résumé
Advertising messages and, on a larger scale, all brand messages are undergoing grand metamorphoses under the strain of many different rationales. This paper intends to give a global perspective on these metamorphoses, through a semio-communication approach, analyzing them as variants of a massive advertising show finding its logic in what the author calls advertisingness.
Origine : Fichiers produits par l'(les) auteur(s)
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