Two dimensional crystalline membranes in isotropic embedding space exhibit a flat phase with anomalous elasticity, relevant e.g., for graphene. Here we study their thermal fluctuations in the absence of exact rotational invariance in the embedding space. An example is provided by a membrane in an orientational field, tuned to a critical buckling point by application of in-plane stresses. Through a detailed analysis, we show that the transition is in a new universality class. The selfconsistent screening method predicts a second order transition, with modified anomalous elasticity exponents at criticality, while the RG suggests a weakly first order transition.