Search-oriented conversational systems rely on information needs expressed in natural language (NL). We focus here on the understanding of NL expressions for building keyword-based queries. We propose a reinforcement-learning-driven translation model framework able to 1) learn the translation from NL expressions to queries in a supervised way, and, 2) to overcome the lack of large-scale dataset by framing the translation model as a word selection approach and injecting relevance feedback as a reward in the learning process. Experiments are carried out on two TREC datasets. We outline the effectiveness of our approach.